Image provided by: YMCA of Ashland; Ashland, OR
About Southern Oregon miner. (Ashland, Or.) 1935-1946 | View Entire Issue (May 28, 1937)
HALF THE CAS Onisf ai Feature Ip to .15 mile* pci gallon of gas. * G rea (er-t han-standard standard tread. i<Mtm (.’ Si ncro-inesh transmission. (’hromium-trimmefl disc wheels x (her-size Q linder absorbe i * n . ODY lines and exterior developments of the new Willys “Surprise Car” were originally laid out for a car in the super-luxury class, The en- trine hood of the new Willys lifts as a complete unit, rather than a cover, affording a new and unique accessibility to the mechanical units of the car. Seating-dimensions have been changed with the use of this super-streamlining, with a tendency to wider seats, front and rear. This has hern made possible because of the wider flare in the body. Low roof lines and a corresponding low center of gravity have been a target at which de signers have steadily aimed. The lower center of gravity is a safety feature, noticeable especially on curves. This essential feature has been se cured in the new Willys since there have been no restrictions on design imposed by the mechanical structure of the chassis. ty |»<*. doubl« B Headlights in fenders for greater Engine space ventilation is of steadily increasing importance as owners drive their cars farther and faster. An unusual amount of air circula tion is possible with the new Willys through an arrangement of concealed louvres, trimmed with chrome nickel, which conceals the openings them selves and yet permits the free circulation of a large amount of air over the motor. Interior room, free from obstructions, is generally demanded ents hav en possible is in the driver’s compartment, Here, on the Willys, the hand or park brake lever A and the principal space v w at the left of the driver it is at once accessible.^ t where it is in the way of either driver or other front-seat occu- UP to 35 MILES per CAL! « LOW PAYMENT NEW CAR HAS STANDARD TREAD FINANCE PLAN NEW WILLYS SERVES YOUTH A new price bracket, in th* low priced rar field, ha* been es tablished by the new Willys. The new Willys is built to standard specifications, with standard tread a body with more width in the front seat than the average among low priced cars a full three passenger rear seat and a total overall length of 175 inches. "sight. Sedan . .... 2250 Wh**1 has* .... ......... 100 in. Overall length ........ ........ 175« in. Tread ........ 5« in Front seat width ... ....... 50 in. Rear seat width 47 in. Developed H P. <3200 R P Mi. 48 Record* of owners show gaso line mileage up tn 35 mile* to the gallon. Oil consumption i* also unusually low. Speed up to 70 miles an hour is a low estimate of the performance ability. There I* an Immediate market tn which th* new Willy* find* an exuberant acceptance Thia 1« 'h* field of youth th* young man and th* young woman now at college or in preparatory school*. The Willys car has a natural market in the average American income field where th* monthly earnings approximate from $150 to $200. Thia classification cov er* about ftO'v of the entire in come producing population ert the country. The highest priced car in th* Willy* line, a completely equip- ped DeLuxe Sedan model is priced well below the next low est priced De-Luxe sedan on the American market. Attractive finance plana have been devel oped through which the down payment, where the original pay ment covers one-third of the de livered price of the car. at point of delivery, is considerably below the next lowest down payment, and monthly payments are avail able as low as $1» Further econ omies for the owner are possible. I T he breath-taking beauty of the sweeping lines of th« new H LIj-SIZhD Willys “Surprise Car’’ mav well be ap preciated by the unusual photograph of the sedan’s rear- dec k, show n above. Notice the perfection of design and nicety of detail. Every line has a purpose and that pur- poMift blending and grace. Truly may it be said that th« MW Willy» is a masterpiece of custom-craftsmarr ’ » pre- ••rHd to th« motorist at ECONOMY PRICE! STANDARD TREAD, WIDER AND LONGER BODIES FEATURE 1937 WILLYS LINE Back to standard tread, longer • Headlight glare is minimized by and wider bodies, the 1937 Willy» the one-piece, slanting windshield. stepped out in full-grown propor The new model is available in tions at the 1937 Auto Shows where many colors. Dulux Synthetic it was accepted as the cleverest car Enamel is used on all 1937 models. in America and yet still remains the Car owners have found that Dulux lowest priced full-sized car on the usually requires washing only to market today. maintain new car appearance. The new line consists of a five- The designers have taken into passenger, four-door Sedan and a consideration both safety and com Coupe, Standard and DeLuxe, with fort. and have provided a front seat 56-inch standard tread and an over 50 inches wide, which is consider all length of 175 j inches, longer ably more than the average width than last year's model by 111 inch of the conventional car. The one es. Tires are 16x5.50. piece front seat is adjustable. Body The 1937 Willys, designed by construction is all steel throughout, Amos Northup, whose creations the roof, doors and inner panels, have been confined to higher priced pillars, sills, cross members and cars, is considered one of the safest floor panels all being of this ma cars in America. The all steel body terial. The dome light has been and top, low center of gravity, moved backward to a position safety glass throughout and fender above the rear window so that the headlights which reduce the possi light beams flow across the pas bility of sideswiping in traffic or on senger’s shoulders. narrow roads are contributing fac Unusual riding comfort and road tors to absolute safety. ability are provided by double ac Flanked by wide fenders, into tion, cylinder type shock absorb which new “Eyeball” type head ers. A new type Gemmer steering lamps are molded, the new car’s gear has replaced the old one. rounded front offers no suggestion Syncro-Mesh transmission is pro of a radiator. Rows of louvres, ex vided on both the Standard and tending around the hood compart 4 DeLuxe models. The clutch release ment help to conceal the air vents. The topmost point of the curved bearing is of the self-lubricating roof stands five feet, five inches type and requires no lubricating from the street line. The long, during the life of the car. Infallible Bendix duo-servo con slanting rear deck panel houses the trolled four-wheel brakes are used. spare wheel and tire and a luggage compartment, which on the sedan The rear brake cables have been model, provides 13 cubic feet of placed inside of the frame rails to space. eliminate the hazard of tire chain The one-piece hood is hinged at interference. Instantaneous brak the rear, lifted from the front, of fering easy access to all parts of the ing is obtained with hut the slight engine and battery. est foot pressure. Tn the pa-t. the cost of th* new car to go nlong with 'h* son or daughter, packing off to sch'ol. has been a little higher than th* modern parental pocket Now book could readily afford the n*w Willy« steps In with 1*«« coat and at the «am* time give* the style, the «peed, the perform ance. that youth require*. And it goes .«till a step further In keeping expen«* for fuel and oil <lown to a point that does not put too great a «train on the monthly allowance. Both end* are served and the advance in terest of th* younver member« of the great army of motorists in this new <ar shows how well they have been met. There Is a youthful swing in the true stream line hood that emphasizes the trend of today. ♦ IDEAL FOR FARM USE The new Willy* offer« mediate solution to th* farmer wanting to buy « new rar. It of- fer* a simplicity i of ennui ruction an adaptation of carrying apace. and *n economy of operation which meet* hl* d*m*n<l* In a way they have not been met with in recent production. The power plant 1« on* which make« Instant appeal, simple in construction, eaally acceHMibl*. «afe to work on when adjust ments are necessary, and yet with all the «peed and power and economy demanded. Hoom to carry farm product», without loading the Interior of th* car, i* one basic farm re quiremant. The ample *pa< e In the rear of tlie new Willy«, ac ce««ible merely hy opening the rear deck, provide* thia room Ixiw operating coat* are neces sary and the Willy* motor make« economy a certainty. The owner average la around 30 to 35 mile« to the gallon of gaaollne They say a picture is worth ten thousand words. Here are forty-tfiousand words wortl hood is lifted. The oil, water and battery may be reached at the same time. And that baggaj Willys. Just examine all the room in that ample compartment in the rear of the streamline sedan’s rear-seat. Three passengers have room to spare. Miles merely pass unnoticed by the boast of such absolute room and comfort? On the loft see how wide the front seat i*. Thes< models posing for an advertising picture. If you want to convince yourselves of the truth tak for yourself. ►